Industry and Environmental

Corporate social responsibility, sustainability and minimizing environmental footprints are weighty topics. Here are some examples of how two international oil companies are using social media to promote their environmental messages.

ExxonMobil Environmental Performance

ExxonMobil Environment Performance

Enbridge - Neutral Environmental Footprint 

Enbridge is working towards a Neutral Environmental Footprint  that will not exceed January 2009 levels. The ambitious plan uses three principles: a tree for a tree, an acre for an acre and a kilowatt for a kilowatt.

The Carbon Farmer

Enbridge's has partnered with companies such as The Carbon Farmer, run by Rebecca Edwards Rabiey and Brad Rabiey from Peace River, AB. The couple uses the principles of "people,. planet and profits" to address issues of habitat loss, climate change by planting forests. 

Watch The Carbon Farmer on CBC's Dragons' Den.

Enbridge Northern Gateway

At the same time, Enbridge's Northern Gateway Pipeline proposal for northern British Columbia face increasing controversy. The company's official corporate website presents one side of the story, while environmental groups and the provincial government present another side. Follow these links for more information.

CBC News: B.C. officially opposes Enbridge Northern Gateway pipeline

Pacific Wild 

Great Bear Rainforest

Rainforest Conservation Foundation

Tipping Barrels - Journey into the Great Bear 

Follow surfers Arran and Reid Jackson on a visual journey into the heart of the Great Bear Rainforest, home of the wolves, salmon and  Kermode (spirit) bears, a unique subspecies of the black bear that has a recessive white coloured coat.  Watch the video: